Each year, marketers have to track and bend to the whims of customer trends. It’s not an easy task, as preferences are changing constantly. Sometimes it’s down to the gradual adoption of a new technology or app, and other times, a few news reports can cause a huge pivot in preferences and behaviors. To help wrangle the year ahead, marketing experts have come together to offer insights into what looks to power a successful marketing campaign in 2025.
Enhancing Loyalty Programs for All
It’s certainly not a new revelation, but marketing teams look set to be able to double down their focus on customer retention through 2025. The famous stat from the Harvard Business Review says that it costs five times as much to retain a customer as it does to acquire a new one, and in this competitive space of business, that’s the kind of hefty margin that matters.
Marketing teams will be looking to adjust the pie chart for expenditure slightly, investing in more accessible tech that allows for customer retention efforts to be even more effective. Some markets are already going all-in on this through approaches like loyalty programs. Just looking at what’s on offer after the initial welcome bonus, it’s clear that casino promotions online emphasize customer retention.
Perks like weekly mystery jackpots for customers, boosts for loyal players, weekly bonus reloads, cashback for playing live games, and special currency to be redeemed at the site’s store all look to target customer retention. In fact, the 9:1 split between existing player promotions to new player welcome bonus exemplified this very 2025 approach. What the experts say will help to make this approach even more viable is new tech like AI.
Artificial intelligence is being hailed as the game-changer in customer retention efforts because it can help to personalize marketing strategies. With the right AI to hand, the program will be able to filter relevant and appealing promotions to existing customers based on their user data with the business. More personalized and specific offers like this will lead to more clicks and greater customer retention.
A Social Media Shift
Given his antics on his platform, his goading of politicians around the world, and whatever you wish to read into his actions at the inauguration of the new President of the United States, it’s understandable that brands are veering away from Elon Musk’s X.
The platform formerly known as Twitter is set to see over a quarter of its marketers decrease spending while TikTok – controversial in its own right – is becoming the hot ticket platform. Indeed, a platform that had to go dark in the US is being seen as more reliable for advertising efforts than X. In fact, as many as 77 percent of marketers are looking to increase their spending on TikTok.
It’s not just the newest hit social media that marketers will be gravitating to over X, either. Platforms like Netflix and Spotify with their colossal subscriber bases are being seen as innovative areas of attack for advertisers, especially thanks to the cheaper ad tiers available.
In 2025, to stay nimble and follow customer trends, brands will be looking to be more rewarding to loyal customers while also moving with the crowds across social media and into other entertainment platforms.
Related: What Is Video Marketing Strategy? Is Video Marketing Effective?
