QR codes give a digital dimension to everything in one scan. You can turn a simple flyer, brochure, magazine, billboard, or any product lively and more informative with the use of QR codes!
Why QR Codes on Product Packaging Matters?
A QR Code is your next game-changer! Attaching a QR code on your product packaging is a powerful marketing tool, as the advent of this smart technology is conveniently designed to be accessed using only your smartphone’s camera in a photo mode.
For example, you can generate a QR code using a QR Code generator with logo online, and link it to sources that will give more in-depth details about what your product has got to offer- that goes beyond the normal product packaging and labels.
Using only the smartphone device means everybody gets to have access to any content you’d like to share about your product! Your consumers don’t need to go over their laptops or tablets and search it themselves. Moreover, scanning a QR code is fast, which makes it easier for you to share and pass relevant information about your goods straight to your customers.
Whether your goal is to promote your brand, product, receive customers’ feedback, share information, or promote your business’ social media pages, you can do all of it using a QR code. Incorporating this brilliant technology undoubtedly adds extra value to your ordinary packaging!
QR Codes and Various Types of Packaging
Depending on the business industry, QR codes are useful in every type of packaging. It offers a wide array of branding opportunities and sets no limitation to wherever you might want to use them.
How you can use QR codes in Different Types of Packaging
Primary Packaging
The primary packaging is the material that primarily envelops around the product. Products or goods can come in a carton, metal containers, cardboard, paper, glass, or plastics. Usually, we see contents and labels around it like its ingredients list, warning symbols, or expiration date, for example in canned goods, bar soaps, cosmetic products, toothpaste tubes, etc. Also, they need to be recognizable and visually attractive to purchasers.
So how can you use QR codes in these types of packaging and make it even more appealing? For instance, you can attach a Video QR code to showcase the origin of your product, how it’s manufactured, or the ingredients you use. Video ads create a certain impact and engagement to your customers that you cannot provide with the usually printed labels. After all, we like to see with our very own eyes than to read.
A video QR code can come off very unique and personalized for your buyers. It could even change their purchasing behavior even if they just encountered your product first time! It can allure your buyers to switch from their old products to the new ones that you offer!
Moreover, you can also use a social media QR code and encourage them to follow you on your social media platforms and grow your followers.
Secondary Packaging
This type of packaging refers to the container that indirectly holds a unit of a product. It could be a pack of medicine tablets contained inside a box or a pack of cans on the cardboard box.
Just like the primary packaging, labels on the secondary packaging may also include information such as an expiration date or a list of ingredients of a product.
There is a multitude of opportunities and smart ways you can use QR Codes on your secondary packaging solutions. You can generate a QR code for your website or E-store using a URL QR code and boost your traffic, or you can redirect your customers to an online promotion using a coupon QR Code and lead them to a discount of your product. Just don’t forget to add a call for action like “Scan now to get a discount!”
Tertiary Packaging
Tertiary packaging is the grouping of your products, goods, and items together for storage and hauling. This includes cartons and corrugated boxes, wood pallets, cardboard boxes that are mainly for product shipping and transportation. And if you think there’s no room for marketing in this type of packaging, you are completely wrong.
You can absolutely turn your tertiary packaging to market your brand! For example, you can use a business QR code or V-card QR code and attach it to your transport boxes to let your customers know what kind of company you’re running. Who knows, you might find yourself being contacted with a new client or business partner!
5 tips for QR Code Design on Your Packaging
1. Add Color
To make your QR code lively and appealing, adding colors and being creative is essential. Experiment on your brand theme and create your QR code visually attractive to your customers for them to scan it.
2. Never Forget to Put a Call to Action
A call to action guarantees 30% more scans of your QR code. Make your customers take action to scan it, so never forget to add an appropriate CTA of your custom-designed QR code.
3.The Right Size of Your QR Code Matters
The size of your QR code is an important consideration. A QR code gives a digital dimension to your products, so make sure people will see it right away. Your QR code should be at least 2 x 2 centimeters in size. It’s always better to be safe than sorry; thus, printing your QR code bigger for your packaging would be an advantage.
4. Consider the Right Placement
Give your QR code a central place in your product packaging so your customers will notice it instantly. It will improve your scanning rates! Also, don’t print your QR codes on uneven surfaces that will crumple the image of your code, making it unscannable.
5. Inspect Material of Your Packaging
Since there are various packaging materials you can use. You need to be wary of choosing your product packaging material that reflects too much light, as this will compete with the scanning capability of your QR code. Whichever kind you decide to print on, it’s vital to use the best resolution as possible. Make sure that your QR code is printed in high-quality, so better download it in SVG format. Moreover, don’t forget to do a test on your QR code before printing to avoid any errors or mishaps.
5 tips on how to use QR codes successfully on your packaging
1. Storytelling Through a Video QR Code
Storytelling adds value to your customers’ overall experience and is a great way to tell your brand’s story by showing to them your dedication. With a short video clip, you can demonstrate what your product is all about and let your customers understand it even better.
2. Use Dynamic QR Codes or Editable QR Codes
This type of QR code will allow you to edit and change the content of your QR code and will enable you to link it to a different URL address even when it has been printed. This is a great way to save time and money. Just head over to your QR Code generator dashboard and change it.
3. Track Your Business Growth
Using Dynamic QR codes, you can track which of your products or goods are selling and which of them are not through QR code scans. The statistics you will get will allow you to formulate a successful and clever marketing campaign technique by using dynamic QR codes, as this will serve as your metric. QR code tracking improves better marketing!
4. Create QR Codes in Bulk for Your Products
QR codes in Bulk are great to use if you have lots of products. With just a spreadsheet of your inventory, you can generate a unique QR code for each of your items with only one click. Just make sure to use Dynamic QR codes and conveniently edit your QR codes when necessary.
5. Freebies and Gifts
Encourage your customers to visit your e-store and buy more of your goods with discounts, gifts, or by offering them freebies. With a QR code, you can add value on top of your products, which is a great way to build brand loyalty.
Final Verdict:
Every business has a different best use of QR codes. It allows customers or prospective one’s an easy step to access online content quickly with smartphones.
All in all, if you provide your target audience with something of extra value by making things easier for them, they will become much more likely to purchase, interact or remember your product, brand, or service in a positive light. QR codes can help you facilitate that by assisting them in taking the first step. The rest is up to you.
